Introduction Letter to New Customers

By | February 13, 2013

Date: _______ [date on which the letter is written]

Subject: Introduction letter to new customers

Dear customer’s _______ [salutation],

I am writing this letter on behalf of __________ [mention the name of a shop/showroom/company etc]. I would like to introduce all our valuable customers, some exciting details and price descriptions of our newly introduced product. With a great pride, we have just ventured into offering ________ [product name].

Considering your faith and interest in us, we have thought of introducing __________ product [mention the product], to cater to the needs of all. The product is best suited for ____________, ______________, ______________ [briefly describe some good points about product]. Also, our newly introduced product will help you ________________________________________________________________________________________________________________________ [explain product qualities/features or describe product details]. The newly introduced product has been verified and tested by ___________ [mention the name of the authority or a person who tested the product] and we assure you that you would be greatly benefitted by its purchase.

Enclosed with this letter is a brochure that mentions some more of the products that we have introduced at all of our stores. The brochure also mentions price description, how to use methods, _______ and _______ [other information mentioned in the brochure], for your convenience]. We are looking forward to have you at our stores.

Thanking you for your time and efforts.


____________ [sender’s name]

____________ [designation]

____________ [name and address of the shop/showroom/company]

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