How to write a marketing letter

By | February 26, 2009

It is essential for every business to understand all the key strategies to employ in order to lead in the market place. A marketing letter is a document meant to compel customers to go for the goods and services you are offering. It speaks on your behalf and how good it is determines how successful your business is going to be. In order to write a compelling marketing letter, make it short. A one-page letter is enough to make the required impact.

The first impression matters. By this I mean that the first sentence calls all the shots. If the first sentence is good enough, the reader will definitely read the second sentence and the next and before she knows it the letter is finished. As you write, do not make it obvious that you are doing sales. Identify a certain problem and solve it with your product in the most natural way.