[Name of firm], would like to welcome you as a new
customer to our firm. We know that you will be extremely
satisfied with our line of products and the service we
provide to our customers.
You are invited to purchase our merchandise on our
regular open account terms, [set forth terms]. Our credit
manager, [name], will be happy to discuss any aspect of
our credit policy with you at your convenience.
Enclosed is our catalog and price list for your review. We
believe that you will find our prices competitive and in
keeping with industry trends. Throughout the year we offer
our valued customers frequent discounts as an incentive
and as a showing of our appreciation.
We do hope you will afford us the opportunity to serve you
in the near future.
Very truly yours,
Name of sender